Mainstream media promotion and KOL marketing

Online exposure and promotion secrets
Mainstream media publicity and KOL influencer promotion

After a brand launches a new product or offline promotion activity, a comprehensive online promotion strategy can help the brand expand exposure, increase visibility, attract target customers and increase conversion rates. In addition to the brand-operated social media Facebook, Instagram, and YouTube, brands can actually promote brand activities and product information to the wider online world through other mainstream media, including news media and KOL’s self-media. Madcradle Online launches online exposure and promotion secrets other than advertising to help your brand expand exposure, improve credibility, create brand image, and gain better attention and recognition from consumers.


Two major promotion secrets to quickly increase brand exposure and topicality

KOL internet celebrity promotion

Internet celebrity effect

Selecting and inviting suitable artists or KOLs to attend support activities will not only increase the popularity of the event, but also help attract media interviews and reports, allowing the event to gain more exposure opportunities in online and offline media, bringing topicality and event performance. Depending on the nature and budget of the event, we can select KOLs with a suitable brand image for our clients and create different promotional angles.

Mainstream media promotion

Build momentum

Exploring unique and attractive news angles for the brand, writing press releases and forwarding them to major online and offline media to gain exposure opportunities, thereby improving the organic search results of the event. We have an editorial network in different media, covering Hong Kong news, lifestyle supplements, entertainment and leisure, business and other fields. We can assist customers in arranging exposure opportunities and media interview invitations for events.

Online exposure and promotion secrets

Immediately assess the feasibility of mainstream media and KOL promotion

Why should brands use mainstream media promotion and KOL influencer promotion?

Enhance brand exposure

Gaining exposure through mainstream media and KOL's personal sharing can allow a large number of audiences to recognize the brand in a short period of time, and is also more conducive to establishing the brand's image. Mainstream media and KOL provide attractive content, such as product feature introductions, usage experience sharing, product trial reports, etc., so that consumers can have a deeper understanding of the product.

Increase topicality

We can create thematic content for brands and highlight the brand's latest products and promotions through press releases to enhance news value and gain media coverage. At the same time, KOLs who match the brand spirit and characteristics are invited to create themed articles and short videos for the brand. KOL's publicity is more personalized and emotional, can better reach target consumers, and improve the brand's topicality and favorability.

Optimize brand SEO

Publicity by mainstream media and KOL can increase brand awareness and exposure, increase the frequency and click-through rate of the brand being searched on the Internet, and obtain more external links from authoritative websites, which can improve the authority and ranking of the website, thereby improving the brand's popularity. Search engine results page (SERP) ranking.

Build product reputation

Mainstream media publicity can strengthen the reputation of the product and make consumers trust and favor the product, thereby driving product sales. The brand invites mainstream media and KOLs to try out the product or attend events, allowing them to share their experience and evaluation of the product, further increasing the product's reputation and popularity.

Mainstream media publicity and KOL influencer promotion cases


    • Use Xiaohongshu to grow grass

    "Zhongcao" is a popular Internet term in China, which means sharing and recommending products or services on major social platforms to stimulate others' desire to buy. For example, "Grow grass" means to recommend products seriously; "Please plant grass" means to ask the Internet to provide sincere recommendations. "Growing grass" on Xiaohongshu means that users use the "Amateur Notes" mode to share life information such as clothing, food, housing, and travel through their amateur identities. The "notes" generated every day range from fashion, personal care, Beauty, food, travel, fitness, mother and baby, technology, digital and other areas of life are all covered. Through the characteristics of online communities, people can exchange opinions with netizens who have similar hobbies and tastes. While being "planted", they also become "planters", and an influential shopping guide model has also been formed.

    Popular platforms for growing grass in China

    As an upstart domestic grass-growing platform, Xiaohongshu alone has users searching for consumer notes nearly 100 million times a day. The number of active users has reached more than 200 million in 2021, and 80% of the users are young and have high spending power. At present, there are 65,000 domestic and overseas corporate merchants stationed in Xiaohongshu.

    Targeting “her” economy

    Xiaohongshu has recruited 72% of women born in the 1990s and 1995s in first- and second-tier cities in China. Most of them are urban white-collar working women who have high demands on life and have the highest consumption power. They have high stickiness to the platform and are willing to spend time browsing and paying for it on the platform.

    Steps to invite media and KOL for publicity

    1. Determine publicity goals and content

    Brands need to determine the content of promotional activities, including product information, activity content, etc., in order to evaluate the feasibility of media reports and KOL promotion.

    2. Write press releases and KOL promotion guidelines

    We will write a press release for the brand to introduce the promotional content, product features, advantages, etc., and ensure that the press release meets the requirements of the media, such as word count, format, style, etc., to increase the possibility of being adopted by the media. In addition, for KOL promotion, we will also prepare post guidelines for brands to ensure that the promotion direction is consistent with the brand style and requirements.

    3. Select media and KOL list

    According to the brand's publicity goals and audience characteristics, select suitable media and KOL categories for the brand to choose from.

    4. Invite media and KOL to participate in events or interviews

    If media and KOL are invited to participate in the event, we will invite the media on behalf of the brand, confirm the number of participants and time, and provide relevant event materials.

    5. Follow up and follow up

    After the event, we will follow up and track media reports and KOL's writing status, and respond to questions from the media and KOL in a timely manner to ensure maximum publicity effect.

    Learn about mainstream media promotion and KOL influencer promotion now

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    Help you expand your online and offline business

    Madcradle Online uses Digital Marketing and Technology 5.0—"Greater Bay Area and Domestic Marketing", "Performance Marketing and Programmatic Advertising", "Social Media Marketing", "Automation and Conversational Marketing", "Interactive Immersive Experience and Web 3.0 Marketing" "Five elements, we can plan promotion plans that meet the needs of brands or small and medium-sized enterprises. Our services include search engine advertising, banner advertising, video advertising, social media promotion,Domestic and Greater Bay Area marketing,Website design, etc., we are committed to becoming your online promotion partner and working together to expand your online and offline business.

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