Xiaohongshu professional account promotion

What is Little Red Book?

"Little Red Book" is China's most popular lifestyle social software, a comprehensive platform focusing on young people's life experience and shareable UGC (user-generated) content. Users freely create "notes" and share their lives in "Little Red Book", and have developed four major behavioral habits: discovery, creation, sharing, and search. The latest data shows that "Xiaohongshu" currently has more than 200 million monthly active users, of which 30% are male users, more than 72% are young users, and 50% of users are distributed in first- and second-tier cities (which also means that "Little Red Book" has a high proportion of people with high consumption power), the number of original note-writers accounts for 50 million, and the user structure is constantly optimized, presenting diversified user portraits with the characteristics of "Little Red Book", providing brands with more potential audience groups possibility.

In the new era of consumption and marketing 5.0, "life co-creation", the slogan of "Little Red Book" - "Mark my life", cultivates most users to become "lovers of early adopters", "lovers of life" and "high consumption power" , a consumer group that “loves sharing”, provides traditional brands with more inspiration for transformation, and provides new brands with more opportunities to reach audiences and build brand awareness. At the same time, it has attracted more overseas brands to settle in, providing overseas brands with a convenient way to enter the Chinese market.


Xiaohongshu professional account

"Little Red Book" specializes in providing blue V certification services (Little Red Book Professional Account) for enterprises, helping enterprises to better establish product reputation on "Little Red Book", develop high-quality brand content ecology, and subtly deepen users' understanding of the brand. impression, improve brand awareness, and quickly target target audiences.

The experiential lifestyle model of "Little Red Book" is close to the public, bringing the brand's lifestyle into the public eye. Its platform features are even used in the "Double Eleven Marketing Model" in 2022, and cooperate with the e-commerce platform to create "User Xiaohongshu" The circular transaction model of "discover brands and pay for them on e-commerce platforms" has gradually formed a new marketing trend in 2023.


Xiaohongshu Enterprise Plan

Domestic Xiaohongshu operation team expert


Madcradle Online has a domestic professional operation team that provides six major directions (account positioning, content creativity, KOL planting, KOC distribution, advertising placement, and data analysis) to help companies and brands promote themselves in Xiaohongshu. Combining the brand image and the characteristics of the Xiaohongshu promotion platform, we provide an efficient and close-to-the-ground exclusive marketing and promotion plan for Xiaohongshu. Help you successfully develop the domestic market, enhance brand awareness in the country, and accurately discover domestic target consumer audiences.

Combined with data analysis

Customized life-oriented graphic notes

The professional domestic marketing team is familiar with the mainland's major online culture and platform marketing strategies, and provides comprehensive operational services for brands based on brand image, including establishing the brand's unique label on the platform (Brand Image Tag), personalizing brand accounts, and designing accounts. The top image on the homepage and the creation of exclusive note images and text, etc., accurately target the crowd, and provide creative planning and copywriting, customer service, user management, etc.

Integrate Internet celebrities and domestic e-commerce

Omni-channel marketing

We have a wholly-owned subsidiary in Guangzhou and have more than 10 years of experience in multimedia advertising. We integrate promotion through well-known domestic media, Internet celebrities and other resources to tailor-make brand marketing strategies, user management and The one-stop marketing service of data monitoring can quickly seize the domestic Internet market for brand marketing and enhance the effectiveness of brand promotion.

Learn about Xiaohongshu’s professional account plan now

Use Xiaohongshu to grow grass

"Zhongcao" is a popular Internet term in China, which means sharing and recommending products or services on major social platforms to stimulate others' desire to buy. For example, "Grow grass" means to recommend products seriously; "Please plant grass" means to ask the Internet to provide sincere recommendations. "Growing grass" on Xiaohongshu means that users use the "Amateur Notes" mode to share life information such as clothing, food, housing, and travel through their amateur identities. The "notes" generated every day range from fashion, personal care, Beauty, food, travel, fitness, mother and baby, technology, digital and other areas of life are all covered. Through the characteristics of online communities, people can exchange opinions with netizens who have similar hobbies and tastes. While being "planted", they also become "planters", and an influential shopping guide model has also been formed.

Popular platforms for growing grass in China

As an upstart domestic grass-growing platform, Xiaohongshu alone has users searching for consumer notes nearly 100 million times a day. The number of active users has reached more than 200 million in 2021, and 80% of the users are young and have high spending power. At present, there are 65,000 domestic and overseas corporate merchants stationed in Xiaohongshu.

Targeting “her” economy

Xiaohongshu has recruited 72% of women born in the 1990s and 1995s in first- and second-tier cities in China. Most of them are urban white-collar working women who have high demands on life and have the highest consumption power. They have high stickiness to the platform and are willing to spend time browsing and paying for it on the platform.

Connect to the mall to enhance conversion

Xiaohongshu combines life information and purchasing functions. Xiaohongshu's "store-in-one" allows users to complete purchases after the brand is planted, which greatly strengthens the intensity of brand promotion and product conversion, achieving maximum planting marketing. change.


Diversified internet celebrity promotion portfolio

Based on the client's brand image and products, we select Internet celebrities with high matching, positive image, and large number of accumulated fans. Inspire fans' shopping desire through product sharing, attending events, etc. At the same time, it also brings extremely high reposts, comments and likes to brands and products, quickly increasing sales.


BUD special fund

The 2024-2025 government budget announced that the "Special Fund for Brand Development, Upgrading and Transformation, and Domestic Market Expansion" ("BUD Special Fund") will continue to be optimized, including increasing the cumulative funding limit for each enterprise and simplifying the application procedures. The budget proposes to inject a further NT$500 million into the fund to help small and medium-sized enterprises enhance their competitiveness and explore mainland and overseas markets, including adding an "e-commerce platform" under the fund, allowing each enterprise to receive up to NT$1 million in funding. Implement e-commerce projects in the Mainland to assist enterprises in exploring and developing business in Mainland China or ASEAN. BUD subsidizes individual Hong Kong enterprises to implement projects related to brand development, upgrading and transformation, and expanding domestic sales, thereby enhancing their competitiveness in the mainland and promoting their business development in the mainland.


Popular projects include brand development strategy and plan formulation, domestic online promotion including:
・WeChat Weibo promotion

・WeChat applet and WeChat mall development

・Domestic online news media promotion

・Internet celebrity and self-media promotion (Xiaohongshu, Douyin, Weibo, WeChat)

・Domestic search engine promotion (Baidu, 360 search)

・Tencent advertising WeChat advertising

・Toutiao information flow advertising Douyin advertising

・Video website promotion (iQiyi, Tencent Video, Youku, etc.)


We provide free consulting services to many companies, assist them in evaluating their funding application qualifications, and work with special fund consultants to jointly solve their problems.

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More online marketing solutions

Help you expand your online and offline business

Madcradle Online uses Digital Marketing and Technology 5.0—"Greater Bay Area and Domestic Marketing", "Performance Marketing and Programmatic Advertising", "Social Media Marketing", "Automation and Conversational Marketing", "Interactive Immersive Experience and Web 3.0 Marketing" "Five elements, we can plan promotion plans that meet the needs of brands or small and medium-sized enterprises. Our services include search engine advertising, banner advertising, video advertising, social media promotion,Domestic and Greater Bay Area marketing,Website design, etc., we are committed to becoming your online promotion partner and working together to expand your online and offline business.

Learn about Xiaohongshu professional account promotion now

*Booking is confirmed by contract signing and payment of all fees. The company will reserve the right of final decision.

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