Online Promotion Subsidy Fund

Online Promotion Subsidy Fund

Help SMEs make good use of funding schemes to support online promotion

Madcradle Online has a dedicated SME support group to provide customers with free consulting services and assess their eligibility for various funding schemes. Funding programs suitable for SMEs include DTSPP Digital Transformation Support Pilot Program, BUD Special Fund, SME Marketing Fund (EMF), TVP Technology Voucher, etc. We are committed to providing comprehensive support to small and medium-sized enterprises to help them master various funding programs. At the same time, we can cooperate with the programs to adopt online promotion strategies for customers, covering search engine advertising, banner advertising, video advertising, social media promotion, website and Online store design, etc., help customers stay competitive in the rapidly changing market environment in Hong Kong, Mainland China and the Asia-Pacific region.

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Free personal consultation and assessment of application qualifications

Guangdong-Hong Kong-Macao Greater Bay Area

Expand domestic sales

Catering and retail industry

digital transformation

Business upgrade and transformation

Increase productivity

Small and medium enterprises

Export promotion

DTSPP Digital Transformation Support Pilot Program

Assist catering and retail industries in applying basic digital technology solutions

Suitable for SMEs in catering or retail industries


The Digital Transformation Support Pilot Scheme aims to accelerate the pace of digital transformation of SMEs by providing one-to-one matching grant funding to support them in adopting pre-assessed, ready-to-use digital technology solutions in target solution categories. The Hong Kong Special Administrative Region Government has set aside HK$500 million for matching purposes.

Funding scope:

  • Electronic payment systems and store sales
    Help enterprises automate payment collection and calculation workflows, and support electronic payments to develop new payment channels. This type of system can also include self-service store sales solutions, such as self-service ordering systems and self-service vending machines. The system can automatically generate reports through marketing data, allowing companies to analyze their business conditions and provide a basis for business decisions.
  • Online promotion
    Build company websites and social media pages for companies, or help them promote their business through online search engines and social media.
  • Customer management and discount system
    This type of system can support sales promotion activities such as electronic membership programs and electronic coupons. The system can also provide customer support, case management and knowledge base functions, and can provide reports to allow companies to effectively review, analyze and manage sales activities, targets, potential customers discovered and related follow-up work, allowing companies to keep up with existing Increase interactions with potential customers and centrally store customer information and contact records.

Funding amount:

The maximum amount is HK$100,000 or 50% of the total approved expenditure, whichever is lower


Cumulative funding amount:

Each enterprise can receive funding for at most one approved project, and the maximum cumulative funding amount is HK$50,000.

Learn more and get a preliminary assessment

BUD special fund

Help small and medium-sized enterprises and start-ups seize opportunities and enhance competitiveness


Suitable for companies exploring and developing business in Mainland China/ASEAN


[2024-2025 Government Budget]The "Special Fund for Brand Development, Upgrading and Transformation, and Domestic Market Expansion" ("BUD Special Fund") continues to be optimized, including increasing the cumulative funding limit for each enterprise and simplifying the application procedures. The budget proposes to inject a further NT$500 million into the fund to help small and medium-sized enterprises enhance their competitiveness and explore mainland and overseas markets, including adding an "e-commerce platform" under the fund, allowing each enterprise to receive up to NT$1 million in funding. Promote e-commerce projects in the mainland.


[2023 updated policy] Increased support for enterprises to explore and develop business in mainland China

The government announced that it would inject NT$1.5 billion into the "Special Fund for Brand Development, Upgrading and Transformation, and Expansion of Domestic Markets", which will transfer each company'sThe funding limit is increased to NT$7 million; Expand the geographical scope of funding in phases from 20 economies to 37.Covers all economies that have signed investment promotion and protection agreements with Hong Kong. The second phase of optimization measures will take effect on February 14, 2022, and the geographical scope of the fund’s funding will be expanded to Austria, the Belgium-Luxembourg Economic Union, Canada, Denmark, Finland, France, Germany, Italy, Mexico, the Netherlands, Sweden and the United Kingdom .

The "BUD Special Fund" aims to explore and develop Mainland China/ASEAN businesses by providing financial assistance to individual companies to assist them in implementing projects related to brand development, upgrading and transformation, and expanding domestic sales. The "BUD Special Fund" has been further optimized this year, allowing enterprises to flexibly use the total funding limit of $6 million to implement projects in the Mainland or in other economies that have signed free trade agreements with Hong Kong. In addition, enterprises that participate in virtual exhibitions organized by relevant government agencies or exhibitors with good reputation and track record can also benefit from funding from the "BUD Special Fund".


Funding scope:


  • Online production
  • Advertising expenditure (e.g. TV, radio, newspaper, online or street advertising)
  • Online advertising expenditure (such as Baidu, Douyin, display advertising, etc.)
  • Hire an advertising spokesperson
  • Hire employees
  • Take photos/video clips
  • Shoot videos and short films
  • Brand design (including leaflets, product catalogs, trademark design, packaging design, etc.)
  • advertising design
  • Establishing new business units in the Mainland
  • Procurement and leasing of additional machinery or equipment under the Mainland Scheme


The upper limit of advertising budget expenditure is 50% of the total budget expenditure of the entire project.


Cumulative funding amount:


HK$7,000,000


Initial allocation:


Can receive up to 75% of the initially approved government subsidy amount




Learn more and get a preliminary assessment

SME Marketing Fund (EMF)

Encourage small and medium-sized enterprises to participate in export promotion activities to expand overseas markets

Applicable to enterprises that mainly target markets outside Hong Kong


Scope of funding (mainly targeted at markets outside Hong Kong):

  • Participate in Hong Kong overseas trade fairs/exhibitions and business study tours
  • Participate in local trade fairs/exhibitions that mainly target markets outside Hong Kong
  • Advertising in printed trade publications primarily targeting markets outside Hong Kong
  • Electronic platforms/media for export promotion activities, such as online advertising, keyword searches, uploading product information, establishing or optimizing online stores, etc.
  • Establish or optimize a company website owned by the applicant enterprise that mainly targets overseas markets in Hong Kong for export promotion


Funding amount:

The maximum amount is HK$100,000 or 50% of the total approved expenditure, whichever is lower


Cumulative funding amount:

HK$800,000


Initial allocation:

Can receive up to 75% of the initially approved government subsidy amount

Register for consultation now

TVP Technology Voucher

Upgrade and transform business processes to improve productivity

Applicable to local unlisted enterprises and non-government funded institutions


Since April 1, 2020, the government has further optimized the Technology Voucher, increasing the funding ratio for each approved project from two-thirds to three-quarters, and the funding ceiling for each applicant has been increased from NT$400,000 to 600,000, and the upper limit of the number of approved projects has also been increased from four to six.


Funding scope:

  • Technology consulting services
  • Purchase, rent or order such as electronic procurement or shelf management, customer relationship management (CRM), member analysis management, augmented reality technology (AR), big data and cloud, network security, point of sale (POS), logistics management, etc. Equipment/hardware, software and technology services or solutions


Funding amount:

The Technology Voucher will provide a maximum subsidy of HK$600,000 to each eligible applicant on a 3 (government): 1 (enterprise/organization) matching model. Applicants must invest no less than 25% of the total approved project cost in cash. The Technology Voucher will provide applicants with funding of no more than 75% of the actual project costs.


Cumulative funding amount:

Each applicant can be approved for a maximum of six projects, and the total cumulative funding for all approved TVP projects for each applicant shall not exceed the cumulative funding ceiling of HK$600,000.


Initial allocation:

Can receive up to 75% of the initially approved government subsidy amount

Register for consultation now

ReTAAS retail industry manpower demand management technology application support

Helping the retail industry to apply information technology to manage manpower needs
Increase employee productivity and improve their working environment

Applicable to unlisted enterprises with substantial retail business operations in Hong Kong


The government has allocated HK$50 million to ReTAAS1 and will provide funding to applicant companies on a reciprocal basis to support the implementation of technology projects consistent with the purpose of the plan.


Funding scope:

  • Computer Point of Sale (POS) Systems
  • Electronic store (e-Shop)
  • electronic payment system
  • Inventory management system
  • Security and surveillance systems (e.g. CCTV systems)


The government's funding limit is 50% of the total approved expenditure of an individual project (or HK$50,000, whichever is lower), and the applicant enterprise must bear no less than 50% of the total approved expenditure of the project in cash. Each enterprise can receive funding for up to two approved projects.


Cumulative funding amount:

Each enterprise can receive funding for up to two approved projects, with the maximum cumulative funding amount being HK$50,000.


Initial allocation:

Starting from April 1, 2020, the maximum initial funding is 50% of the total approved government funding (i.e. up to HK$25,000)

Register for consultation now

Ad hoc SME support group

We have set up a dedicated SME support team to provide free consultation services, assess customers’ funding application qualifications, and provide one-stop online promotion services, covering search engine advertising, banner advertising, video advertising, social media promotion, website and online store design etc., helping customers find more business opportunities and obtain maximum advertising returns in Hong Kong, Mainland China and the Asia-Pacific region.

Madcradle Online is a comprehensive digital marketing advertising company and an authorized partner of Facebook Managed Partner, Google, Yahoo! Yahoo Hong Kong and Tencent Advertising. We provide one-stop online marketing and promotion services with three cores: "Creativity", "Media Strategy" and "Technology Integration".

Contact the SME Support Team


Everything is subject to government announcements. Please pay attention to the latest government announcements.


We are your reliable business partner

17 years of digital marketing experience

Since its establishment in 2006, it has accumulated more than ten years of online marketing experience and has served more than 2,000 small and medium-sized enterprises and brands, including government departments and non-profit organizations. It has a good reputation and has won the support of customers from all walks of life since its establishment. We have offices in Mainland China, Hong Kong and Taiwan to assist customers in exploring markets and growing business.

One-stop online promotion solution

We are a comprehensive digital marketing and advertising company that provides one-stop online promotion services, covering search engine advertising, banner advertising, video advertising, social media promotion, website design, etc. We provide large or small and medium-sized enterprises with customized plans. We will provide you with the necessary promotion plans and strive to be your online promotion partner.

Authorized advertising agency

We are an authorized agent for Facebook Managed Agency, Google, Yahoo! Yahoo! Hong Kong and Tencent Advertising. We are also a partner of LinkedIn, LINE, Douyin, Toutiao and other platforms, bringing customers the latest advertising information and accuracy. reports and analysis.

Award-winning professional team

Our team is composed of professionals who specialize in different fields such as creativity, media planning, and data analysis. In recent years, we have won more than 20 awards. We use a variety of different marketing strategies to help you reach your target customers more effectively, thereby increasing your advertising benefit.

More digital marketing services

Madcradle Online is a comprehensive digital marketing advertising company and an authorized partner of Facebook Managed Partner, Google, Yahoo! Yahoo Hong Kong and Tencent Advertising. We provide one-stop online marketing and promotion services with three cores: "Creativity", "Media Strategy" and "Technology Integration".

  • One-stop digital marketing

    Search engine advertising, banner advertising, video advertising, social media promotion, website design, etc.
    learn more

    • Register now

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