Meituan. Dianping

Meituan. Dianping

Hong Kong and domestic advertising

The leading domestic e-commerce platform for life services

Meituan is the leading company in ChinaLife service e-commerceplatform, setEat, drink, travel, travel, shop, and entertainIn One, focusing on the "Food Platform" strategy, with "eating" as its core, through technological innovation, together with merchants and various partners, we strive to provide consumers with quality life and promote the digital upgrading of the life service industry.


Meituan meets massive consumer demand,Annual transaction users reach 460 million, the cumulative user reviews reached 7.7 billion; Meituan not only focuses on food and drink,More than 200 business categories, covering all major counties and cities in China,Active merchants reached 6.3 million.

At present, the overseas areas covered by Meituan includeHong Kong, Macau, Taiwan, Japan, South Korea, Thailand, Melbourne, United States, France,Canadaetc., its high-quality life sharing platform meets the needs of various brands for planting, eating, drinking and having fun.


Learn about promotion plans

Its business covers the whole scene of FOOD eating, drinking, having fun and life

Over 200 business categories to meet users’ high-frequency to low-frequency needs for food, accommodation, travel, shopping and entertainment

Officially authorized advertising agency

Madcradle Online has become the official authorized advertising agency of Meituan-Dianping (Dianping).

Help local catering, retail, and life service merchants to build brand influence at home and abroad and stimulate users to convert to stores.

Unique targeting options

In addition to the user's basic attributes (age, occupation, gender, region...), positioning can also select the user's taste preferences, purchasing, browsing, evaluation behaviors, and consumption preferences.

Suitable for strong brand exposure

With the help of full-page open-screen advertisements in the two major platforms (Dianping and Meituan), 100% SOV (Share of Voice Exposure Ratio) can bring strong visual impact to users and enhance users’ memory of the brand.

Theme investment activities

Combined with popular travel nodes (such as Lunar New Year, May Day, parent-child summer vacation, Mid-Autumn Festival, National Day, Christmas), leverage large traffic to quickly enhance brand awareness and attract users to store conversions.

For Hong Kong users

Advertisement at the top of Dianping APP homepage


againstMainland people in Hong Kong

For daily use through Dianping

Pay attention to domestic dining, shopping and other informationHong Kong people

Home page exposure 100% SOV

Book your ad now

Targeting domestic regions

Guess your favorite advertising position on the homepage of Meituan/Dianping


againstMainland users plant grass, increase the number of customers after customs clearance

Big data precision marketing

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Target specific age, user behavior,

User preferences, spending power, etc.

Learn more

BUD special fund

The 2024-2025 government budget announced that the "Special Fund for Brand Development, Upgrading and Transformation, and Domestic Market Expansion" ("BUD Special Fund") will continue to be optimized, including increasing the cumulative funding limit for each enterprise and simplifying the application procedures. The budget proposes to inject a further NT$500 million into the fund to help small and medium-sized enterprises enhance their competitiveness and explore mainland and overseas markets, including adding an "e-commerce platform" under the fund, allowing each enterprise to receive up to NT$1 million in funding. Implement e-commerce projects in the Mainland to assist enterprises in exploring and developing business in Mainland China or ASEAN. BUD subsidizes individual Hong Kong enterprises to implement projects related to brand development, upgrading and transformation, and expanding domestic sales, thereby enhancing their competitiveness in the mainland and promoting their business development in the mainland.


Popular projects include brand development strategy and plan formulation, domestic online promotion including:
・WeChat Weibo promotion

・WeChat applet and WeChat mall development

・Domestic online news media promotion

・Internet celebrity and self-media promotion (Xiaohongshu, Douyin, Weibo, WeChat)

・Domestic search engine promotion (Baidu, 360 search)

・Tencent advertising WeChat advertising

・Toutiao information flow advertising Douyin advertising

・Video website promotion (iQiyi, Tencent Video, Youku, etc.)


We provide free consulting services to many companies, assist them in evaluating their funding application qualifications, and work with special fund consultants to jointly solve their problems.

Make an assessment quickly

More online marketing solutions

Help you expand your online and offline business

Madcradle Online uses Digital Marketing and Technology 5.0—"Greater Bay Area and Domestic Marketing", "Performance Marketing and Programmatic Advertising", "Social Media Marketing", "Automation and Conversational Marketing", "Interactive Immersive Experience and Web 3.0 Marketing" "Five elements, we can plan promotion plans that meet the needs of brands or small and medium-sized enterprises. Our services include search engine advertising, banner advertising, video advertising, social media promotion,Domestic and Greater Bay Area marketing,Website design, etc., we are committed to becoming your online promotion partner and working together to expand your online and offline business.

Learn more about the Meituan/Dianping advertising program now

*Booking is confirmed by contract signing and payment of all fees. The company will reserve the right of final decision.

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