Taboola

native advertising

A high-quality advertising network with global coverage

Hong Kong advertisers can use us to place native ads on Taboola and continue to be exposed on the Yahoo platform! Taboola has exclusively introduced native advertising recommendations for all Yahoo products and services, including Yahoo Finance, Yahoo Mail, Yahoo News and Yahoo Sports. Today, Taboola has more than 9,000 content media partners, including Taboola content media partners in Hong Kong, plus nearly 600 million daily active users. Through our advertising on Taboola, advertisers can connect with millions of consumers every day. Create a link.

Create a non-intrusive, natural user experience

The power of Taboola native advertising

Taboola native advertising is a form of advertising that puts user experience first. Its main goals are twofold: the first is to reach the right target audience with the content, and the second is to reach the target audience in a way that is non-intrusive and integrated into the user experience.

Taboola native advertising helps brands find new customers and retarget potential customers on content sites that their target audience frequently browses. This is because it can match the design, feel and function of the platform or media where the user is located, and integrate into it in a natural form. It can appear in various forms such as advertising articles, videos, articles, etc.

Compared to other online advertising formats, Taboola's native advertising is more contextual and seamlessly integrated into the user experience, resulting in a higher level of trust and helping to cultivate brand affinity and loyalty. At the same time, it is also great at driving sales, with high click-through and conversion rates.

Naturally integrated into the content to earn free exposure for the brand

Six advantages of native advertising

Multiple display modes are naturally integrated into the content

Multiple advertising models

Maximize conversions

SmartBid optimizes conversions

SmartBid is a core machine learning algorithm that creates value for advertisers. SmartBid's core model has a variety of conversion-based goals. Designed specifically for a variety of advertiser objectives, all priced on a CPC basis.

Taboola’s precise and powerful positioning capabilities allow you to accurately reach your target audience

Three core advertising technologies

Search keyword remarketing

Find high-intent audiences based on search keywords, and you can save up to 40% in cost-per-conversion (CPA) for these customized audiences.

Launched in Q3 2024

Email domain remarketing

You can save up to 25% in cost-per-acquisition (CPA) by entering a branded email domain name, competitive brands or related information to create a targeted audience.

Launched in Q3 2024

big data positioning

Taboola has strong first-party data of its own and Yahoo (second only to Google). Brands can pinpoint contextually relevant article pages or enter relevant keywords to establish precise ad targeting.

More Yahoo Advertising Solutions

According to the evaluation of 95% of Yahoo users, Yahoo performs well in terms of content quality and user experience, highlighting Yahoo's important position in the field of online content. Brands can use Yahoo keyword advertising and Yahoo selected content promotion to display advertising content on Yahoo high-traffic pages and external web pages with relevant content to increase brand exposure.