About BUD Special Fund

Suitable for companies exploring and developing business in Mainland China/ASEAN

【Latest news】

[2024-2025 Government Budget] The "Special Fund for Brand Development, Upgrading and Transformation, and Expansion of the Domestic Market" ("BUD Special Fund") continues to be optimized, including increasing the cumulative funding limit for each enterprise and simplifying the application procedures. The budget proposes to inject a further NT$500 million into the fund to help small and medium-sized enterprises enhance their competitiveness and explore mainland and overseas markets, including adding an "e-commerce platform" under the fund, allowing each enterprise to receive up to NT$1 million in funding. Promote e-commerce projects in the mainland.

[Previous update] Increased support for enterprises to explore and develop business in Mainland China

Implemented from November 7, 2022

In order to further support small and medium-sized enterprises, develop brands, upgrade and transform, and expand the domestic market,

The government announced that it will increase the funding limit of the special fund for "Special Fund for Brand Development, Upgrading and Transformation, and Expanding the Domestic Market", raising the cumulative funding cap for each enterprise to NT$7 million, and increasing the maximum number of approved projects to 70; in 2021 The geographical scope of funding has been expanded in phases from 20 economies to 37 to cover all economies that have signed investment promotion and protection agreements with Hong Kong.

The "BUD Special Fund" aims to explore and develop Mainland China/ASEAN businesses by providing financial assistance to individual companies to assist them in implementing projects related to brand development, upgrading and transformation, and expanding domestic sales. The "BUD Special Fund" has been further optimized this year, allowing enterprises to flexibly use the total funding limit of $6 million to implement projects in the Mainland or in other economies that have signed free trade agreements with Hong Kong. In addition, enterprises that participate in virtual exhibitions organized by relevant government agencies or exhibitors with good reputation and track record can also benefit from funding from the "BUD Special Fund".

Funding scope:

• Online production
• Advertising expenditure (e.g. TV, radio, newspaper, online or street advertising)
• Online advertising expenditure (such as Baidu, Douyin, display advertising, etc.)
• Hire an advertising spokesperson
• Hire employees
• Take photos/video clips
• Shoot videos and short films
• Brand design (including leaflets, product catalogs, trademark design, packaging design, etc.)
• advertising design
• Establishing new business units in the Mainland
• Procurement and leasing of additional machinery or equipment under the Mainland Scheme

The upper limit of advertising budget expenditure is 50% of the total budget expenditure of the entire project.

Cumulative funding amount: HK$7,000,000

Initial funding: up to 75% of the initially approved government funding