Instagram is one of the most popular online marketing platforms today. In Hong Kong, approximately 3.5 million users discover product inspiration on Instagram every day (Instagram, 2019).
The Instagram Shopping store function is even more essential for e-commerce businesses, as it can seamlessly and flexibly present products to users like a “shopping showcase”. After activating the "instagram shopping" store function, you can carry out your Instagram marketing on the IG page, display your shopping window to customers 24 hours a day, directly tag products, and bring customers to the product page of the online store. You can also take advantage of various display functions: only appear within 24 hoursLimited time dynamic Story, with newly developedContinuous movie mode ReelDescribe products, interact with users and generate UGC contentIG Filter, e-commerce loversIG Live live broadcast to bring goodsetc., showcase your brand and products, and create a seamless, interactive and fun purchasing experience for customers. Activate the "Instagram Shopping" store function now and become one of the more than 200 million business accounts that users browse every day!
The shopping window on your IG homepage allows users to browse products at any time, creating an interactive visual shopping experience.
Products can be directly tagged in posts, limited-time dynamic Stories, Reel and Live.Make it easy for users to shop through your brand's photos and videos on Instagram.
Solve the pain point of Instagram being unable to connect. Through product tags, customers can be taken directly to the product page to complete the purchase.
Display products in popular reels and limited-time dynamic stories. You can also use ads with product tags to increase the number of people your shopping posts can reach and reduce the cost per acquisition by 20%.
(Source: Instagram)
Image source: Instagram
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