[April course]

Make good use of $7 million in BUD funding

Open the influence of Xiaohongshu and Douyin

April 24 (Wednesday) | 2:00 | Kwun Tong

How to make the most of $7 million in BUD funding

Turn on the influence of Xiaohongshu and Douyin?

Chinese advertising platforms have huge potential in marketing, with a huge user base and growing digital consumption power. Platforms such as WeChat, Xiaohongshu, Douyin, Toutiao, and Meituan have become important domestic promotion channels for advertisers. At the same time, the government mentioned in the Budget that the BUD special fund will continue to be optimized. It is expected to inject HK$500 million into the fund, and each small and medium-sized enterprise will receive a subsidy of HK$7 million, which can be used to develop the mainland market. Are you curious about the marketing potential of Chinese advertising platforms? Do you want to know how to use BUD special funds to cover what areas?

Madcradle Online will hold a lecture to introduce Chinese advertising platforms including WeChat, Xiaohongshu, Douyin, Toutiao and other platforms. Our domestic marketing expert Wyman will discuss the methods and techniques of strategic marketing on these platforms. We also invited Newton from Pitcher, a professional consultant on BUD special funds, to introduce the BUD special fund plan and explain the coverage that can be applied to the domestic market, helping small and medium-sized enterprises to enhance their competitiveness and make full use of the $7 million BUD special fund to expand the market.

Highlights include:

Overview of China’s advertising platforms
The power of Xiaohongshu—Blue V certification and brand content ecology strengthen brand influence
Douyin Enterprise Account—Effectively use Douyin Enterprise Account to attract users and increase sales
BUD special fund coverage and application experience
Successful case sharing
Quick on-site assessment of application qualifications

Lecture speaker

Wyman Au Yeung

Marketing Director, China Market

Madcradle Online

Good at domestic market brand marketing and multi-channel marketing strategy

Including social media marketing, influencer promotion marketing, brand reputation promotion,

Search engine marketing, information flow advertising marketing, etc.Understand the characteristics of domestic platforms, and be familiar with the characteristics and user preferences of domestic social media platforms, including Xiaohongshu, Douyin, WeChat, Meituan, etc.

Newton Wong

Project Manager, Government Fund

Pitcher Limited

With a diversified industry and project background, he is good at government funding planning and implementation guidance, and provides professional consulting services to small and medium-sized enterprises and multinational enterprises. In the past two years, we have received more than HK$8,000,000 in funding for our clients through the TVP and BUD funding programs, which has played an important role in promoting our clients' business development.

You are specially invited to attend our carefully prepared lectures

Suitable for industry

All walks of life can apply for funding.

Popular industries include ready-made garment manufacturers, watch design, local creative brands, gift packaging, beauty products, etc.