[Physical lecture]

Domestic marketing strategy in 2024:

Keenly grasp the influence of 12306 advertising and Xiaohongshu marketing

February 1 | 2:00 | Kwun Tong

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February physical lecture content

During the recent Christmas period,More than 160,000 passengers arrive in Hong Kong from mainland China,More than 41,000 of them chose high-speed rail as their mode of transportation, making high-speed rail one of the most popular modes of travel. High-speed rail has gradually become the dominant mode of transportation for domestic passengers to reach Hong Kong. also,More than 90% of high-speed rail passengers choose to use the 12306 platform to book tickets.

Currently, the 12306 platform has 720 million users, showing its huge influence.As customs clearance returns to normal, more and more companies are beginning to realize the huge influence of 12306 platform advertising. Shopping malls, financial institutions and retail brands have begun to use the 12306 platform to promote their products, services, activities and preferential information to attract users.

At the same time, we cannot ignore another very popular social platform-Xiaohongshu.In 2023, Xiaohongshu has risen rapidly, and its number of users in Hong Kong has exceeded 2 million. It ranks No. 1 on the top social apps rankings in Hong Kong’s App Store and Google Play Store(Data from August 2023). Xiaohongshu’s internet celebrities have demonstrated strong influence and will continue to thrive in the second half of 2023. These Xiaohongshu internet celebrities share their consumption experiences in a first-person way, promote various goods and services, and are deeply loved by local residents and outsiders in Hong Kong.

In this lecture, we will lead you to deeply explore the huge business opportunities brought by 12306 platform advertising and Xiaohongshu marketing. Madcradle Online’s domestic marketing expert Wyman will share the latest trends in the development of new media advertising in 2024, as well as how to use 12306 platform advertising and various Xiaohongshu marketing methods.

💡We specially invite Hong Kong drifting KOL Vivi to share the success rules of Xiaohongshu marketing and tips for selecting Xiaohongshu internet celebrities! 💡This will be a great opportunity for you to gain insight into the business value these two platforms bring and learn how to effectively use them to promote and market your products or services.

Date: February 1, 2024 (Thursday)

Time: 2:00 pm

Location: Kwun Tong

Language: Cantonese

Cost: Free

In this lecture, you will learn:

✅The latest trends in the development of new media advertising in 2024

✅12306 Keys to Success in Advertising Content
✅12306 Accurate advertising delivery skills

✅The latest trends in the development of Xiaohongshu
✅Successful strategies and techniques for Xiaohongshu marketing

✅Xiaohongshu Interest Marketing Strategy
✅Hong Kong drifting KOL Vivi shares Xiaohongshu marketing skills

✅How to choose the Xiaohongshu influencer that best suits your brand

special guest

You live

Hong Kong drifter, self-media blogger

Operate Xiaohongshu, Douyin, Kuaishou, and WeChat video accounts

The number of fans exceeds 150,000

Vivi currently works as a marketing manager in a large medical beauty institution in Tsim Sha Tsui, and is also a self-media blogger. She has achieved the leading position in company performance every month in the medical beauty industry. Vivi mainly operates its own personal brand on the Xiaohongshu platform, and also has a certain number of fans on other platforms such as Douyin, Kuaishou and WeChat video accounts. Her number of fans has exceeded 150,000, and 90% of her main customers are from the Xiaohongshu platform.

Lecture speaker

Wyman Au Yeung

Marketing Director - Domestic Market

Madcradle Online

Wyman Au Yeung has more than 9 years of experience in brand marketing in the domestic market and is good at multi-channel marketing strategy and management, including social media marketing, influencer promotion marketing, brand reputation promotion, search engine marketing, information flow advertising marketing, etc. Wyman leads China and Hong Kong The team has successfully created new images for brands from all walks of life.

You are specially invited to attend our carefully prepared lectures