[July course]

Golden Week Marketing: Making good use of $7 million in BUD funding

Xiaohongshu Internet Celebrity High Speed Rail 12306 Promotion and Growth Secrets

July 18 (Thursday) | 2:00 | Kwun Tong

Is it worth doing business with mainland tourists? Deployment during the National Day Golden Week?

How to make good use of the $7 million BUD fund to support your business?

With the local consumer market sluggish and online competition intensifying, Hong Kong's retail industry is facing unprecedented challenges. However, during this year's May Day Golden Week, the number of mainland tourists arriving in Hong Kong via high-speed rail once again hit a new high, injecting new growth momentum into retail companies.

According to statistics from the Hong Kong Tourism Board, there will be 34 million visitors to Hong Kong in 2023, of which 78% (26.54 million) are from the mainland, of which 5.46 million are arrivals via high-speed rail, ranking first among the 13 open ports. . During this year’s May Day Golden Week, the number of mainland tourists arriving in Hong Kong via the high-speed rail surpassed the two major tourist crossings of Lo Wu and Lok Ma Chau, setting a new high! Data released by the Alipay platform shows that the per capita consumption of Chinese outbound tourists in 2023 will at least double that before the epidemic. It is conceivable that as the outbound tourism market recovers, the per capita consumption level of Chinese tourists abroad will continue to increase.

In the upcoming National Day Golden Week, how small and medium-sized enterprises and brands seize golden opportunities and achieve marketing breakthroughs will become the key to success!

In this lecture, Madcradle Online will start from the pain points of the retail market, integrate Xiaohongshu Internet celebrities and high-speed rail 12306 advertising strategies, and invite professional government-funded planning consultant Pitcher to explain how to make good use of the $7 million BUD fund and share the experience of domestic marketing. Fund usage strategies create a new Golden Week marketing breakthrough for Hong Kong retail companies.

Lecture contents include:

Analysis of the current situation of retail marketing in Hong Kong and analysis of pain points - Is it worth doing business with mainland tourists?
How to monetize Xiaohongshu internet celebrity traffic
High-speed rail 12306 SMS advertising, station reservation advertising
BUD fund application process and fund use strategy
Successful case sharing
On-site interactive communication

Lecture speaker

Wyman Au Yeung

Marketing Director, China Market

Madcradle Online

Good at domestic market brand marketing and multi-channel marketing strategy

Including social media marketing, influencer promotion marketing, brand reputation promotion,

Search engine marketing, information flow advertising marketing, etc.Understand the characteristics of domestic platforms, and be familiar with the characteristics and user preferences of domestic social media platforms, including Xiaohongshu, Douyin, WeChat, Meituan, etc.

Newton Wong

Project Manager, Government Fund

Pitcher Limited

With a diversified industry and project background, he is good at government funding planning and implementation guidance, and provides professional consulting services to small and medium-sized enterprises and multinational enterprises. In the past two years, we have received more than HK$8,000,000 in funding for our clients through the TVP and BUD funding programs, which has played an important role in promoting our clients' business development.

You are specially invited to attend our carefully prepared lectures

Suitable for industry

All walks of life can apply for funding.

Popular industries include ready-made garment manufacturers, watch design, local creative brands, gift packaging, beauty products, etc.