In order to promote the tourism economy, the Hong Kong government announced that it will host more major events in the second half of the year, which is expected to attract more mainland tourists to Hong Kong. It is definitely a big business opportunity for the retail and catering industries. In the face of changes in the consumption patterns of mainland tourists, Hong Kong merchants need more precise and creative marketing strategies and deploy them as early as possible to seize this business opportunity.

Sign up now and let marketing experts provide you with the latest China marketing tips!

Highlights include:

• Xiaohongshu’s key to success in word-of-mouth marketing
• Domestic new media influencer promotion strategy
• Make good use of big data to target all-round programmatic advertising to visitors to Hong Kong
• Targeting tourists in Hong Kong and stimulating consumption: hotel TV advertising x augmented reality (AR) electronic coupons