[Physical lecture]

"May Day Golden Week" marketing strategy:

Create a tipping point for Xiaohongshu to target mainland users with programmatic advertising

March 20 | 2:00 | Kwun Tong

The second little golden week after clearing the customs is coming soon.

Use Xiaohongshu notes and big data advertising to fully attract tourists!

The May Day Golden Week is the peak season for mainland people to travel to Hong Kong. In the past, nearly one million mainland tourists came to Hong Kong to spend money. Last year, the number of visitors to Hong Kong returned to 73% of the pre-epidemic level. We are about to usher in the second Little Golden Week after customs clearance, which I believe will once again stimulate the potential of mainland tourists to travel to Hong Kong.

During the May Day Golden Week holiday, mainland tourists paid special attention to Hong Kong’s emerging consumption hotspots. The notes and popular articles of many Xiaohongshu Internet celebrities have an important impact on the travel routes and consumption patterns of mainland tourists.Marketing expert Madcradle Online and China’s leading AI-driven marketing technology expert - Shenyan Intelligence｜PinyouThey will jointly hold lectures to introduce the Xiaohongshu Economic Circle and its influence to customers, and introduce how to fully attract the May Day Golden Week on more than 250 high-quality domestic platforms through the precise targeting of China Civil Aviation Data (CAD) and big data. specific travelers.

📕We also invited people who are active in Xiaohongshu, Douyin, etc.Domestic new media internet celebrity Amy, for us to share the cooperation and promotion with many domestic and overseas brands, bringing huge benefits to customers.

Date: March 20, 2024 (Wednesday)

Time: 2:00 pm

Location: Kwun Tong

Language: Cantonese

Cost: Free

The lecture is rich in content:

📍 May Day Golden Week Marketing Strategy

📍 10 Xiaohongshu "limited current" mines

📍 Build Xiaohongshu’s word-of-mouth marketing power

📍 How to improve the marketing effect of "May Day Golden Week" through the power of Internet celebrities

📍 Use programmatic advertising to target mainland users (in Hong Kong)

📍 Precise orientation of China Civil Aviation Data (CAD) and big data

📍 Success case sharing

special guest

Amy

Self-media blogger

Manage domestic new media such as Xiaohongshu and Douyin

The number of fans exceeds 170,000

He has been operating new media platforms in the domestic market for more than 4 years. He is mainly active in domestic new media such as Xiaohongshu and Douyin. He has more than 170,000 fans on the entire network and has cooperated with many domestic and overseas brands to promote, bringing huge benefits to customers.

Lecture speaker

Wyman Au Yeung

Marketing Director, China Market

Madcradle Online

Good at domestic market brand marketing and multi-channel marketing strategy

Including social media marketing, influencer promotion marketing, brand reputation promotion,

Search engine marketing, information flow advertising marketing, etc.

Sean Lo

Director, Business Development

Shenyan Intelligence｜Pinyou

Good at data analysis and programmatic advertising marketing,

For Ruizhi brands entering the domestic market,

Successfully increase brand awareness and sales.