Xiaohongshu internet celebrity planting grass

Xiaohongshu internet celebrity marketing

Let your customers place orders manually

Domestic brands invest up to 60% of KOL’s social marketing investment. Using KOL and KOC (Key Option Customer) to cultivate influencer marketing can not only bring awareness to shopping malls, new stores, and new retail products, but also allow user identities to guide users to make shopping decisions through high-quality content, bringing brand awareness. Come to direct delivery conversion. Planting grass is more likely to arouse the interest of Generation Z than traditional celebrity endorsements.


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What is Xiaohongshu Grass Planting?

"Zhongcao" is a popular Internet term in China, which means sharing and recommending products or services on major social platforms to stimulate others' desire to buy. For example, "Grow grass" means to recommend products seriously; "Please plant grass" means to ask the Internet to provide sincere recommendations. "Growing grass" on Xiaohongshu means that users use the "Amateur Notes" mode to share life information such as clothing, food, housing, and travel through their amateur identities. The "notes" generated every day range from fashion, personal care, Beauty, food, travel, fitness, mother and baby, technology, digital and other areas of life are all covered. Through the characteristics of online communities, people can exchange opinions with netizens who have similar hobbies and tastes. While being "planted", they also become "planters", and an influential shopping guide model has also been formed.

Popular platforms for growing grass in China

As an upstart domestic grass-growing platform, Xiaohongshu alone has users searching for consumer notes nearly 100 million times a day. The number of active users has reached more than 200 million in 2021, and 80% of the users are young and have high spending power. At present, there are 65,000 domestic and overseas corporate merchants stationed in Xiaohongshu.

Targeting “her” economy

Xiaohongshu has recruited 72% of women born in the 1990s and 1995s in first- and second-tier cities in China. Most of them are urban white-collar working women who have high demands on life and have the highest consumption power. They have high stickiness to the platform and are willing to spend time browsing and paying for it on the platform.

Connect to the mall to enhance conversion

Xiaohongshu combines life information and purchasing functions. Xiaohongshu's "store-in-one" allows users to complete purchases after the brand is planted, which greatly strengthens the intensity of brand promotion and product conversion, achieving maximum planting marketing. change.


Diversified internet celebrity promotion portfolio

Based on the client's brand image and products, we select Internet celebrities with high matching, positive image, and large number of accumulated fans. Inspire fans' shopping desire through product sharing, attending events, etc. At the same time, it also brings extremely high reposts, comments and likes to brands and products, quickly increasing sales.


BUD special fund

The 2024-2025 government budget announced that the "Special Fund for Brand Development, Upgrading and Transformation, and Domestic Market Expansion" ("BUD Special Fund") will continue to be optimized, including increasing the cumulative funding limit for each enterprise and simplifying the application procedures. The budget proposes to inject a further NT$500 million into the fund to help small and medium-sized enterprises enhance their competitiveness and explore mainland and overseas markets, including adding an "e-commerce platform" under the fund, allowing each enterprise to receive up to NT$1 million in funding. Implement e-commerce projects in the Mainland to assist enterprises in exploring and developing business in Mainland China or ASEAN. BUD subsidizes individual Hong Kong enterprises to implement projects related to brand development, upgrading and transformation, and expanding domestic sales, thereby enhancing their competitiveness in the mainland and promoting their business development in the mainland.


Popular projects include brand development strategy and plan formulation, domestic online promotion including:
・WeChat Weibo promotion

・WeChat applet and WeChat mall development

・Domestic online news media promotion

・Internet celebrity and self-media promotion (Xiaohongshu, Douyin, Weibo, WeChat)

・Domestic search engine promotion (Baidu, 360 search)

・Tencent advertising WeChat advertising

・Toutiao information flow advertising Douyin advertising

・Video website promotion (iQiyi, Tencent Video, Youku, etc.)


We provide free consulting services to many companies, assist them in evaluating their funding application qualifications, and work with special fund consultants to jointly solve their problems.

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More online marketing solutions

Help you expand your online and offline business

Madcradle Online uses Digital Marketing and Technology 5.0—"Greater Bay Area and Domestic Marketing", "Performance Marketing and Programmatic Advertising", "Social Media Marketing", "Automation and Conversational Marketing", "Interactive Immersive Experience and Web 3.0 Marketing" "Five elements, we can plan promotion plans that meet the needs of brands or small and medium-sized enterprises. Our services include search engine advertising, banner advertising, video advertising, social media promotion,Domestic and Greater Bay Area marketing,Website design, etc., we are committed to becoming your online promotion partner and working together to expand your online and offline business.

Learn about Xiaohongshu grass planting promotion now

*Booking is confirmed by contract signing and payment of all fees. The company will reserve the right of final decision.

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