What is programmatic advertising?

Programmatic advertising is an automated advertising buying and delivery method that uses algorithms and artificial intelligence technology to place ads on websites, applications and social media platforms that best match the target audience. Through programmatic advertising, we help clients purchase and manage digital advertising inventory from multiple advertising exchanges and supply-side platforms (SSP) on the advertising demand platform, or DSP (Demand-Side Platform). Through DSP, advertisers are provided with various tools and functions. With the help of artificial intelligence and automation technology, everything from advertising procurement and delivery to optimization and monitoring can be completed through computer algorithms and machine learning technology, thereby improving the efficiency and accuracy of advertising. .



Based on the advertiser's target audience, advertising budget, advertising effect and other factors, we recommend and adopt suitable programmatic advertising to help customers use the most effective advertising strategy and form to deliver advertising creativity, thereby improving advertising effectiveness and conversion rates. The programmatic advertising used by Madcradle Online can help you target the following advertising audiences:

Domestic and Macau IP users

According to statistics, more than 13 million tourists visited Hong Kong in the first half of this year, and the number of tourists entering Macau was closer to 15 million. The number of mainland tourists to Macau increased by 3.3 times compared with the same period last year, reaching nearly 1.45 million. Through China Civil Aviation Data (CAD), we can master the complete flight booking process, from search to booking, departure and arrival period, so as to target users during travel. Advertisers canAdvertising targeting mainland IP users in Macau or Hong Kong. Additionally, advertisers canTargeting the 8.7 million users of Alipay, the main domestic payment and settlement toolas well as3.5 million users of Alipay HK in Hong KongCarry out advertising to further reach the target audience more accurately.

Groups with special consumption characteristics

Over 6,000 DAAT ad audience targeting categories, including age, gender, interests, intentions, income,

Place of residence, consumer status, operating system, APP usage preferences, social information, frequently visited places, and tracked social media; at the same time,Remarketing using Baidu keyword data packages, targeting users who have searched for specific content in the past 30 days. Programmatic advertising uses artificial intelligence to analyze users' daily advertising habits and activities and interactions on social media, therebyIdentify user interests and preferences;By analyzing users’ website behavior, such as search behavior, click and purchase behavior, toInfer the user’s intentions and needs. By analyzing users’ interests and behavior patterns, we can findMost valuable users and similar potential audiences, for targeted advertising.

Mobile users in proximity to DOOH ads

according toLocation data and user interest targeting, select in the user'sAds appear on mobile phone, or in userAdvertising information appears on nearby outdoor advertising partners. Programmatic advertising uses data collected from mobile applications and websites to analyze users’Digital Footprint, Apps and Advertising Preferences, integrating third-party external data to form a comprehensive database that can assist customersAt the same time, we target regions, user preferences and consumption habits.Carry out highly targeted advertising.

Diversification and precise positioning

Programmatic Advertising UtilizationBig data and artificial intelligence technology, providing more diverse target audience targeting options. Advertisers can use45 special population characteristics, covering more than 500 interest categories,againstThe user's interests, behavior, geographical location, browsing behavior, purchase history and other information can be accurately positioned to ensure that advertisements are only delivered to target audiences with potential interests, thereby improving the effectiveness and rate of return of advertisements.

Data-driven optimization

The programmatic advertising platform provides real-time data analysis and feedback mechanism, and advertisers canMonitor key metrics like click-through rates, conversion rates, cost-per-acquisition, and more, measure the cost-effectiveness of advertising, and optimize and adjust advertising positioning, creativity and bidding strategies to improve advertising effectiveness and return rates and ensure that advertising activities meet expected marketing goals.

High-quality website advertising inventory

The programmatic advertising platform we use providesExtensive, diverse and high-quality website inventory and private market inventory (PMP inventory), covering different industries, topics and content types, advertisers can display ads on a variety of different websites to attract audiences with different backgrounds and interests. We may reserve advertising inventory for specific advertisers,Ensure ads are shown on the right platforms while preventing ads from appearing on inappropriate content, to achieve more precise target positioning and brand presentation.

Creative advertising presentation mode

Programmatic advertising offersOver 30 creative formats to suit any marketing goal of your brand. We offer different formats to suit various marketing needs, such as building a brand image or launching a new product in the awareness stage, which can be usedScroll screen and multimedia advertising model, to continuously attract users' attention and instill more product information; advertisers can also choose to useFun games engage audience interaction and participation, bringing out product or brand information in users' browsing experience in an interactive and entertaining way.